Richards/Lerma’s Salma Gottfried: My biggest influences are photographers who are masters of visual simplicity

Salma Gottfried, director and head of brand at Richards / Lerma, not only excels in the advertising industry, but also in the art world, which is why she was selected by the popular restaurant Kitchen LTO to transform the interior walls of the room for the opening in Dallas, on October, 2nd. Beside Gottfried; Blythe Beck was selected for the position of executive chef. Three times a year, a new chef is appointed and a new menu concept is introduced. Simultaneously, a new artist transforms the interior walls. Applicants are chosen by a selection committee for the qualifications and then voted in an event, website, and social media channels, giving the general public the decision to choose the chef and artist for the next four months.Gottfried who has a passion for the visual interpretation of abstract architecture said: “Lines, angles and shapes are my inspiration. My biggest influences are photographers who are masters of visual simplicity and the power to evoke human emotion. I am very happy to have won this competition and give diners the opportunity to experience my work.””We are very happy for Salma and this great achievement,” Pete Lerma, founder of the agency, said. “In Richards / Lerma we celebrate the achievements of our team, both professionally and personally. What’s really impressive is her ability to perfectly balance her professional life with her love of photography. It’s really a pleasure to be around,” he added.